Marisa Toro

Background

About Marisa Toro

A communication and public affairs professional, deeply interested in how technology affects and improves our lives, makes society and economies more efficient and how the political world reacts to technology-driven change. I ran Google's communications and Public Affairs (product and corporate) across Southern Europe and I also were the spokeperson in Spain - internal and external - of all the main policy Google’s issues in Europe. I began my career working for communications PR firms, leading the Institutional Relations, Corporate and Consumer areas of the firms for big national companies and multinationals. Before my position in Llorente & Cuenca, I was the Communications and Institutional Relations of Espasa Calpe (Grupo Planeta), one of the most reputable publishers in Spain and Latin America. I managed the key press, speechwriting and promotion of the books written by politicians, key influencers, consolidated writers, thinkers and celebrities. I would define as a professional determined, ambitious, results-driven senior manager who keeps the eye on the big picture, but can sweat the details when needed. Well attuned to fast moving, technically and politically complex working environments. At ease with legislators and reporters, consumers, activists, stakeholders and employees. Adept and calm in a crisis. Love to tell stories. Deep experience in national and international media relations in countries in all stages of development. Specialties: corporate communications - internal and external, media relations and spokesmanship, crisis management, public affairs, political and stakeholder liaison, strategic campaign design and implementation, negotiation, cross-cultural communication, team development, agency management and development. Experience: tech sector (internet, enterprise, consumer), consumer (food, personal care, toys,entertainment, tourism), financial, royal families, cultural institutions, prime ministers and more.