Marisha Karane

Background

About Marisha Karane

As a UI/UX Designer with experience embedded on Amazon’s internal tools team, I bring a product-minded approach to creating scalable, user-centered digital experiences. I specialize in translating complex workflows into intuitive interfaces that not only delight users but also drive measurable business outcomes. In my current role at BrightWork (contracting with Amazon), I’ve led end-to-end design for high-impact features — from research and wireframing to prototyping, testing, and developer handoff. My work has directly contributed to a 25% increase in feature adoption, a 20% lift in task completion rates, and a 10-point boost in NPS. I thrive in cross-functional environments where collaboration, data-informed iteration, and strategic thinking are key. Whether designing a new reporting interface or championing a unified design system, I focus on solutions that align user needs with business goals. Highlights: Spearheaded a design system across internal tools, cutting design/dev time by ~30% Launched a natural language assistant, reducing support tickets by 40% Optimized onboarding and workflows through A/B testing, increasing completion by 20% Promoted from UI/UX Designer I to II in under 15 months Core Skills: UX Strategy & User Research Interaction Design & Prototyping Usability Testing & Data-Driven Iteration Design Systems & Component Libraries Cross-Functional Collaboration (PMs, Devs, Analysts) Tools & Tech: Figma • Axure • Adobe XD • HTML/CSS • JavaScript (basic) • Google Analytics • WordPress • Shopify Let’s connect and build thoughtful digital experiences that scale!