Marisol A.

Background

About Marisol A.

I'm a solution-driven professional energized by helping people and businesses grow. With over 20 years of experience spanning digital advertising, retail, and SaaS, I bring a unique blend of customer-centricity, operational excellence, and tech-savviness to every challenge I undertake. My journey in advertising began while I was completing my degree in Mexico. I spent nearly a decade in digital media, managing direct marketing campaigns, nurturing client relationships, and acting as a strategic bridge between internal teams and international brands. Much like today's Customer Success roles, my mission was to ensure client goals were met—from brief to execution—with clarity and care. Moving to Sweden brought new opportunities, leading me into the dynamic world of retail. For almost ten years, I managed high-performing teams and delivered exceptional customer experiences. Yet, I felt the pull toward a more fast-paced, evolving environment, so I pivoted toward the tech industry. I embraced this shift by completing an intensive two-year full-stack development boot camp at Code Institute. Learning HTML, CSS, Python, and SQL unlocked a new dimension for me: using technology to solve real-world problems. I entered the SaaS world as a Customer Support Representative and quickly progressed into a Customer Success Manager role. At Karma, I led customer success for over 100 B2B clients—enhancing satisfaction, reducing churn, and identifying opportunities for upselling. I reactivated dormant accounts and improved retention by 25%, all while streamlining the onboarding process for long-term impact. I take pride in driving results through empathy, clear communication, and data-informed strategies. To deepen my understanding of customer behavior, I recently completed a Customer Experience program at IHM Business School. This sharpened my skills in journey mapping, service design, and proactive lifecycle management. Today, I combine practical technical knowledge with strategic customer experience insights to deliver measurable business value and foster meaningful, long-term relationships. Above all, I’m fueled by curiosity, positivity, and a deep belief in the power of relationships. Whether it’s simplifying complex systems, guiding clients toward success, or navigating change with confidence, I bring energy, focus, and heart to every interaction.