Marissa Borjon

Background

About Marissa Borjon

I'm an accomplished PR/communications professional with over 13 years of professional experience in the global public relations profession specializing in product and marketing communications (7+ years agency; more than 5+ years in-house). • Effective leadership qualities with an exemplary public relations skill set. • Detail-oriented, strong writer and keen eye for copy editing. • Proven track record of story mining for newsworthy angles and model partnership behavior across teams, departments and divisions. Agency career highlight: earned organic new business twice by being personally requested by specific clients to support specific projects. By the numbers: • 63 feature stories (from 2017 - 2022) for Toyota Newsroom that I oversaw and/or contributed to the development of in order to further amplify Toyota’s marketing sponsorships and partnerships. • 34 press kits with corresponding internal Q & As and key messages that I was responsible for the content management of in order to feature vehicles, advertising/marketing campaigns and sponsorships. • 28 strategic communications plans (2017 - 2022) targeting various types of media that I was responsible for the development and implementation of. As a passionate and highly-motivated communications professional with experience working in a fast-paced environment, I’m constantly exceeding expectations and more than capable of working with executive leadership, management and colleagues across departments and divisions. Fun fact: I partially credit my people-person skills and public speaking expertise to the fact that I’ve been an emcee for eight wedding receptions. In 2022, I earned a certification from USC Annenberg in “Managing Complexity in Diverse Organizations.” Expanding upon what I’m learning in my day-to-day work, I’m being proactive in educating myself on a critical competency for professionals – the ability to create, sustain and lead diverse work environments. I’m excited to apply those learnings to my professional work so I can help create and support inclusive environments and produce, distribute and optimize content that is effective for different audiences. Previous clients include: • Mazda North American Operations • Toyota Motor Sales, U.S.A, Inc. • Clif Bar & Company • Nestlé • Yamaha Motor Corporation, U.S.A. • NADAguides • The Arthritis Foundation • Wilshire Private Markets Yes, you read that correctly. I worked on the Toyota account in my agency life and now some of those clients are my colleagues!