Marissa Saenz

Background

About Marissa Saenz

Marissa Saenz is a seasoned professional in experiential marketing and large-scale event production with a rich portfolio of over 20 years of industry experience. As the founder of Rukaz Kultura, she has leveraged her unique blend of skills to navigate diverse cultures, ranging from street culture to national brand standards, and create impactful campaigns. Her work has involved national promotional marketing campaigns for major brands like Walmart, Bank of America, Dusse Cognac, Dr Pepper, Verizon Fios, Red Bull, and PepsiCo, and event production for entities such as AT & T, the City of Houston, and Super Bowl XI Houston. Notably, Rukaz Kultura has produced high-profile events such as Red Bull Batalla, and Summer Jam HTX 2022. Passionate about music and the arts, Marissa has significantly contributed to Houston's local scene by producing large-scale festivals and concerts, advocating for multi-genre representation within the US Latino music industry, and encouraging corporate support for local artists. Since Super Bowl LI 2017, Marissa has been a valuable support producer to the Mayor's Office of Special Events, organizing major city events such as Thanksgiving Day parade and Freedom over Texas. As an Alt Position of the Houston Music Advisory Board, she works towards making the city more welcoming to independent producers and cultural events. Marissa's expertise in advertising and the music industry, combined with her passion for creating immersive and memorable experiences, make her an invaluable asset for strategic partnerships and initiatives that aim to deepen brand engagement and loyalty.