Maritza Borzin

Background

About Maritza Borzin

I'm a Creative Project Manager and Social Media Strategist with 8+ years of experience bringing bold ideas to life across digital marketing, influencer campaigns, and branded content production. I specialize in connecting strategy with storytelling—leading cross-functional teams, managing complex creative workflows, and driving high-impact initiatives across fintech, travel, beauty, and lifestyle brands. From managing PayPal’s global rebrand and leading influencer activations, to helping Airbnb promote safe, local travel through destination marketing, I’ve built a career at the intersection of creativity and execution. I’ve worked alongside global comms, public policy, and brand teams to produce culturally relevant, platform-native content that builds brand equity and moves audiences. I thrive in hybrid roles that combine structure with storytelling—where I can lead creative production, support social and influencer strategy, and bring clarity to the chaos of campaign timelines.