Marius Munteanu

Background

About Marius Munteanu

Human-centered researcher and customer experience advocate with 20+ years of experience helping global brands innovate and bring successful products and services to market. I combine an anthropologist’s lens with deep expertise in UX, CX, and brand strategy to uncover insights that drive growth and meaningful consumer experiences. My career spans both agency and client-side roles, giving me a 360° perspective on business challenges and consumer needs. Core areas of expertise include: User & consumer research (qualitative, cultural, psychographic, co-creation) Innovation & new product development (concept creation, testing, refinement) Customer experience strategy (journey mapping, pain point analysis, service design) Brand positioning & strategy (value proposition design, cultural insight integration) Facilitation & workshops with cross-functional teams Certified Censydiam Moderator & Analyst, with an MA in Cultural Anthropology, I bring a unique psycho-diagnostic perspective to research. My approach ensures that consumer voices are not only heard but also translated into actionable strategies. Currently at PMI, I translate cultural and consumer insights into CX opportunities, mapping journeys and highlighting pain points to inspire initiatives that drive meaningful experiences. Industry experience includes FMCG, financial services, telecom, media, retail, and tobacco. Throughout my career, I’ve thrived at the intersection of research, strategy, and innovation — connecting consumer insight with business impact. Passionate about bringing the human perspective into brand strategy and innovation, I help organizations design products, services, and experiences that truly resonate. In my free time, you’ll often find me improvising on stage, behind a film camera, or out running — each a way to stay inspired and energized.