Marjan Behdad

Background

About Marjan Behdad

With a strong foundation in Electrical and Electronics Engineering and a Master’s degree in International Business Management (Marketing) from Royal Holloway, University of London, I bring a unique blend of technical expertise and strategic marketing insight to the table. My engineering background honed my problem-solving skills and attention to detail, which has seamlessly translated into my marketing and business development roles. I am passionate about bridging the gap between technical innovation and market needs, ensuring products not only function flawlessly but also resonate with their target audience. In my previous role as a Product Marketing and Operations Manager at Farasoo Towzin, I led marketing strategies for electrical products, managed cross-functional teams, and drove product launches that contributed to business growth. Leveraging my experience in business development, project management, and client relations, I have successfully expanded market reach and enhanced customer satisfaction by aligning technical product offerings with evolving market demands. My journey from an Electrical Engineer to a Marketing Professional is defined by my ability to apply analytical, engineering-based thinking to strategic marketing initiatives. This transition is a testament to my adaptability and commitment to continuous learning, allowing me to bring a fresh perspective to marketing strategies, particularly in sectors requiring technical expertise. Beyond my professional roles, I am committed to giving back to the community. I volunteer with organizations that support autistic individuals, advocating for their inclusion and better support structures. Additionally, I have had the privilege of consulting for Shirin Asal, assisting the company in navigating the complexities of export strategies and international market expansion. I am excited to continue merging my technical engineering background with my growing expertise in international marketing and business development, contributing to innovative, customer-centric solutions in a global context.