Mark Bagnall
Senior Partner at Brandspeak Limited
Based in United Kingdom
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Seniority
C-Team
Department
General Business & Management
Location
United Kingdom
Industry
Market Research
Company size
6
Contact information
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m•••••••@brandspeak.co.uk
Phone
5 credits+44 ••• •••• ••••
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Background
About Mark Bagnall
Currently acting as General Manager on one of the largest and most innovative adhoc research studies in the UK, the DfT National Rail Travel Survey (NRTS) study. Responsible for overall project delivery and oversight of all consortium members including data scientists, management consultants, and field staffing suppliers. A consumer research expert with over 20 years in the industry. Having run my own company and worked with numerous household and global brands across media, FMCG, tech, gaming, drinks, automotive, and food I have gained a vast amount of experience and expertise in quant and qual consumer research. I’m currently working in the following areas: • The measurement of brand experience marketing campaigns • Brand tracking, positioning and marketing strategy development • Customer Segmentation, market mapping, U & As • Campaign development • The application of advanced data science in quantitative research If you’re interested in these areas or looking for an experienced consumer researcher to help with your research, get in touch.
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