Mark Baranczyk

Background

About Mark Baranczyk

Executive Vice President with a track record of delivering transformational growth and operational excellence across Sales, Customer Experience, and Field Operations. I lead organizations through performance turnarounds, margin expansion, and customer-centric innovation that create enterprise value. With deep experience in consumer packaged goods (CPG) and service-based industries, I’ve built and led high-impact teams, developed data-driven commercial strategies, and aligned sales, marketing, and operations to drive measurable ROI and sustained profitability. At TruGreen, I led a business transformation that resulted in significant field-based revenue growth, a double-digit improvement in Net Promoter Score, and a substantial reduction in employee turnover. These outcomes were achieved through redefined operating models, customer experience enhancements, and strategic investment in frontline talent and performance. Previously, at Jack Link’s Protein Snacks, I managed a $100M+ revenue portfolio and led a national sales organization through a period of accelerated growth. By driving innovation in trade marketing, pricing strategy, and channel execution, I improved market penetration and gross margin performance. I bring a disciplined approach to strategic alignment, organizational leadership, and execution at scale. With a focus on long-term value creation, I thrive in dynamic environments where growth, efficiency, and customer loyalty are critical to success.