Mark Batey
President Brand Consultant at Bateyconsulting
Based in Italy
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Seniority
C-Team
Department
Advertising & Marketing
Location
Italy
Industry
Advertising Services
Company size
1
Contact information
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m•••••••@markbatey.net
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Background
About Mark Batey
BRAND CONSULTANT offering a range of services designed to help companies develop more compelling and iconic brands. Please see below ("Experience") for details- COPYWRITER providing creative writing, advertorial, editorial, name development, proofreading and translation services- INTERNATIONAL SPEAKER on brands and branding- VISITING PROFESSOR at international business schools and universities- AUTHOR of "Brand Meaning", about how people find and create meaning in brands. The second edition was published in Jan 2016. The book has been translated into Spanish, Brazilian Portuguese, Chinese, and was released in India. Also have second chapter (on creation of meaningful brands) in "The Definitive Book of Branding."- TRAINING workshops and presentations on brands, branding, and brand meaning management- Former advertising executive with over 20 years' experience working in international agencies in areas as diverse as the UK, Central Europe, Latin America and the USA. Clients have included Coca-Cola, Unilever, Kraft Foods and Nestle. Have developed many award-winning advertising campaigns- Language graduate of Oxford University. Languages spoken: English (mother language), Spanish (fluent), Portuguese (good), French (good but rusty), German (just rusty)
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