Mark Baumfield

Background

About Mark Baumfield

A senior Marketing Executive experienced in promoting UK Education & Culture and building strategic partnerships between UK people & businesses and the rest of the world. An innovative thinker, who inspires individuals to achieve their full potential and brings a history of strategic leadership and international education knowledge Strategic Marketing •Initiated and developed education marketing strategy for BC USA, enabling UK Universities to identify new areas of opportunity for recruitment in the West Coast & Community Colleges •Identified opportunity for UK education in energy training in Rio and built UK consortium of Universities, UKTI British Consulate and companies to run workshops/seminars with Brazilian partners on UK experience Relationship/Stakeholder Management •Re-energised major strategic partnership between BC & World Bank leading to 2 joint areas of work in Africa & Europe •Developed & built lead country clubs of UK Universities focussing on opportunities and recruitment in Japan and USA •Initiated & developed UK alumni societies in Korea, Brazil and Spain Partnership Innovation and Brokerage •Worked with educationalists, institutions, companies and governments to improve bilateral and multilateral links and partnerships •Developed new work programmes with BBCWS, Visit Britain and Goethe Institut •Led on partnership training for BC bringing in IBLF and Partnership Brokerage to run acclaimed training program in partnership development Leadership and People Development •Built & developed strong multidisciplinary teams over 7 overseas postings inc. Korea, Japan, Brazil, Spain, USA •Ensured strong financial management; took steps to protect operations during economic crises in Korea and Brazil International Education Development •Presented at major international education conferences including EAIE Dublin Sept 2012, UK Education Partnership Conference Edinburgh Dec 2011 and visiting delegations of Pro VCs/VCs to USA