Mark Bottrell

Background

About Mark Bottrell

With over 15 years of experience in the alcohol and beverage industry, I am a seasoned Senior Category Manager at Diageo, the world's leading premium drinks company. I am passionate about developing and executing category strategies that drive growth and increase market share for both Diageo and our retail partners. In my current role, I manage and develop a team of category development professionals for the Military channel and some of the largest spirit retailers in the country, including Target, Meijer, Amazon, and Whole Foods. I leverage market trends and consumer insights to identify growth opportunities and develop action plans to address them. I have a proven track record of creating and executing successful programs that drive sales, enhance customer satisfaction, and strengthen our competitive advantage. I am also adept at building strong relationships with key stakeholders and cross-functional teams, and collaborating with them to achieve our shared goals.