Mark Busa

Background

About Mark Busa

15 years of B2B marketing. One consistent obsession: making data actually useful.I build demand generation and ABX programs that connect the right message to the right account at the right moment, then measure everything to prove it's working. At Simbe Robotics, that means running a tight loop between analytics, strategy, and execution to accelerate pipeline and drive revenue.I've spent my career at the messy, interesting crossroads of creativity and rigor - architecting multi-channel campaigns, refining attribution models, and building the kind of marketing intelligence that makes sales teams want to work with marketing (yes, really).Things I think about a lot:• Why most ABM programs underperform — and how to fix them• The gap between marketing metrics and business outcomes• How to build high-trust partnerships between marketing and salesOpen to conversations about ABM/ABX, demand gen, analytics, or what it takes to build a marketing org worth bragging about.