Mark Capriani

Background

About Mark Capriani

EXPERIENCE: More than twenty years experience in medical device, pharmaceutical/biotech and Life Sciences commercial operations including: •Leading high performance teams in sales, marketing, and managed care •Planning sales, marketing and managed care strategy including product launch •Developing sales budgets, incentive compensation plans, and sales objectives •Start up experience with building the infrastructure and hiring, training, and leading complete commercial operations with bottom line P&L responsibility • •Development of managed care and contract strategy for product launch, re-launch, and in-line brands •Extensive experience with managed care, trade and GPO leadership including managed care and contract strategy development, contract analysis, and pull-through programming •Contract and formulary placement experience with PBM, MCO, GPO and Government (Medicare, Medicaid, VA, and Military) accounts •Contract, Pharmaco-Economic and budget impact tool creation and analysis •AMCP dossier creation •Trade management with specialty distributors, drug wholesale and retail accounts •Sales and marketing into pharmaceutical, biotech, government, academic and industrial accounts •Disease state experience with cardiovascular, dermatology, diabetes, neurology, pain management, and wound care •Prescription pharmaceuticals, biotech agents, OTC / Consumer products and devices •Cell-based assays, proteins, antibodies, ELISA and immunoassays, Luminex Assays and Instruments, Biomarker Testing and CRO services Specialties: Sales Leadership; Marketing; Managed Care; Contract and PE Analysis; Budgeting and Forecasting; Business, Sales and Marketing Plan Creation; Executive Leadership