Mark Carver

Background

About Mark Carver

Access to reliable data and analytics is more important than ever in today’s complex, and increasingly digital, B2B buying process. With vast amounts of fragmented data flowing across organizations, it’s more challenging to segment markets accurately, target audiences consistently, personalize experiences, and empower sellers with the knowledge they need to close deals faster. Sales and marketing leaders need access to the most accurate information on their customers, prospects, and target markets in order to drive more confident decisions that can help accelerate growth for their business. Dun & Bradstreet’s Sales & Marketing Solutions help eliminate waste and improve precision across the buyer’s journey with the power of data and analytics. Leveraging the Dun & Bradstreet Data Cloud, our solutions help improve marketing ROI, drive ABM strategies, accelerate the buyer journey, and increase sales efficiency. Central to the Data Cloud is Live Business Identity, a comprehensive and continually updated view of business relationships, delivering deep firmographic, demographic, and analytic intelligence through the Dun & Bradstreet D-U-N-S® Number.