Mark Caton

Background

About Mark Caton

A high-performing sales executive with over 20 years of diverse experience, I bring a proven ability to drive sustainable revenue growth through strategic execution and customer-centric engagement. I consistently exceed targets by combining deep sales expertise with an unwavering commitment to delivering value through tailored solutions. Disciplined, tenacious, and outcome-focused, I operate with precision across the full sales lifecycle—from market planning and outreach to complex enterprise negotiations and deal closure. I thrive in high-pressure environments and excel at identifying growth opportunities, influencing senior stakeholders, and building trust-based relationships that drive long-term client loyalty. Renowned for my energy, resilience, and executional rigour, I am continuously sharpening my craft. I bring advanced fluency in MEDDPICC and Miller Heiman methodologies and a relentless focus on performance improvement and strategic growth. Key Achievements: Pioneered Riskonnect’s expansion into Australia and New Zealand, securing high-value enterprise clients through complex, multi-stakeholder sales. Scaled Edara Systems from 40 to over 400 clients through strategic positioning and solution-led selling. Increased CCF membership intake by 800%, transforming the growth trajectory of the organisation. Set a global revenue record at Linkeo within my first year, demonstrating immediate impact and sales excellence. Drove substantial growth at Security of Equipment by onboarding major national retail clients and expanding market share.