Mark Cheadle
Interim Consumer Insights Analyst at Burgess Farms
Based in Northampton, United Kingdom
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Seniority
Staff
Department
Advertising & Marketing
Location
Northampton
Industry
Food Production
Company size
173
Contact information
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m•••••••@burgessfarms.co.uk
Phone
5 credits+44 ••• •••• ••••
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Background
About Mark Cheadle
Highly numerate and analytical Category and Insights professional, with 10+ years experience of the FMCG industry and passion for understanding shopper and consumer behaviour. Key skills: • Category Management (Ranging, Merchandising, Promotions, Communications, NPD) • Delivering quantifiable commercial advantage though Insight driven plans • Driving customers' market share by understanding their customers and their problems • Project Management (Qualitative/Quantitative Research, NPD) • Online experience (Marketing, Promotion & Communication activity planning) Values close to my heart? Open-Mindedness, Integrity, Accepting Difference, Nobody gets left behind, Never giving up, Embracing Difficulty, Marginal Gains, Always ask Why?(preferably at least twice!) Aside from a passion for consumer insights, I'm a partner on our family farm in North Bedfordshire, custodians of our bit of the Great Ouse Valley for over 70 years.
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