Mark Christensen
Director of Product Marketing at 1edtech
Based in United States
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Seniority
Director
Department
Advertising & Marketing
Location
United States
Industry
Information Technology and Services
Company size
59
Contact information
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m•••••••@1edtech.org
Phone
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Background
About Mark Christensen
Strategic Content Marketing- Drive and execute strategic planning- Oversee the creation of effective content and branding marketing materials - Manage digital campaigns, blog content, social engagement, collateral, and videos- Analyze and interpret quarterly content performance data to achieve set goals- Conduct interviews and write customer success / case studies- Support strategic lead-generation programs across integrated marketing channels- Collaborate with Product Development team for new product launch initiatives- Establish project timelines, budgets, and manage outside vendors- Speaker/presenter at various national educational association conferences- Manage monthly Sales Enablement meetings with Prospect and Current Client teams - Develop competitor analysis and identify key market differentiators- Write marketing copy and liaison with PR agency- Use content management, creative, and project management software- Present product webinars and demos
Decision-makers
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Curtiss Barnes
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