Mark Christie

Background

About Mark Christie

I am an enthusiastic and knowledgeable marketing leader who understands the importance of marketing rigor and discipline as well as the art of storytelling. I have a wealth of Agency experience across categories, from Sports Marketing to CPG to FIs and everything in between. Leading, selling, and executing multi-million-dollar campaigns and driving ROI is what I do. And with close to 7 years Client-side in both Campaign Management and Planning roles, I have rounded out both my Marketing and Internal-organizational skillsets. Key Strengths: Digital and Social: As an early adopter and believer in the power of both digital and social as more than a supplementary medium, it has been a focus of mine for more than 15 years. Taking digital and making it central in campaigns for companies like Gillette, while driving ROI through product integration and sales is still exhilarating to me. Content Marketing: As marketers, we do a good job in terms of content marketing, but we could and should be doing much better. I believe that content must deliver not what we as marketers want to see but what consumers want to see. It must be authentic and give the consumer something whether it is utility or entertainment before we can expect something back. Master of Mediums: My value comes from my ability and broad experience in which I work with my teams to integrate multiple mediums based on my experiences beyond digital/social/content in that of TV, OOH, Direct, PR, Experiential, etc. End to End Campaign Development: From planning through briefing, selling the big idea, execution, and post campaign analytics, I’ve led countless campaigns with budgets more than $10+ million and with media budgets in excess of $25+ million to market Leadership: I take pride in my leadership – both in pulling wide ranges of teams and disciplines together and leading and developing the talent that has reported into me. Sales: What is harder than selling a product? Sometimes, it is selling an idea. I have worked with my teams to drive enough Client confidence in our ideas to invest in multi-million-dollar campaigns based on just an idea. Sports Marketing: Sports are both a personal and professional passion having focused in Sports Marketing for several years, working on campaigns for Gillette (Olympic, NFL, NASCAR, MLB) and the most successful Canadian Olympic Committee campaign of all time,#WEAREWINTER