Mark Ciabattari

Background

About Mark Ciabattari

Global marketing executive with 15+ years steering technology and consulting brands to outsized growth. I translate complex AI and data solutions into compelling, C-suite–ready value narratives, then amplify them through integrated go-to-market programs and AI-driven insights that accelerate pipeline and elevate brand equity. As the Head of Marketing, AI & Data Unit at Tata Consultancy Services (TCS), I deliver these strategic imperatives:* Architect and execute the unit’s end-to-end marketing strategy—brand, digital, analyst & media relations, events, and social—aligned to revenue goals.* Orchestrate account-based marketing (ABM) plays that unlock cross-sell and up-sell in Fortune 500 enterprises.* Deploy generative-AI and predictive-analytics tools to hyper-personalize campaigns, boosting conversion and lowering cost-per-lead.* Serve as a strategic advisor to senior leadership, offering data-backed insights that shape go-to-market decisions and product roadmaps. My leadership style blends strategic vision and execution excellence, empowering global, matrixed teams to deliver measurable results.