Mark Cicatello

Background

About Mark Cicatello

Working with businesses to develop integrated sales and marketing solutions to maximize customer engagement and drive revenue growth. Experienced in building customer-centric marketing solutions that utilize digital and social media to deliver consistent and relevant content to maximize customer engagement. I work with companies to integrate and optimize their sales and marketing technologies, which include - CRM/lead management, marketing automation, media buying, SEM/SEO strategies, business reporting and marketing analytics tools. Able to work closely with technology and media teams to build and implement digital marketing services and solutions. Hands-on expertise with- Salesforce.com - Customizing and building cross functional alignment with marketing systems - HubSpot - Implemented targeted marketing automation suite and integration with CRM solutions - InfusionSoft - Sales and lead management for small to midsize organizations - Act|On - Marketing automation engagement solution development - Tableau - Building business intelligence solutions and - Choozle - Media buying tool used for maximizing real-time targeting and RTB placement - Google Analytics (GA)- reporting and analysis - Google Adwords - Optimizing keywords and tailoring terms Helping companies to get the most out of their sales and marketing investment, and stay ahead of your competitors.