Mark Cooper

Background

About Mark Cooper

Seasoned experiential marketer, media producer, and brand steward with proven ability to shape cross-platform strategies, lead creative teams, tell compelling stories, and drive measurable results for client brands. I am a creative leader who listens first to devise solutions that fit. I love aligning clients and creatives to a vision, and bringing together the best talent from my powerful resource network. As a change-embracer, I’m always looking for ways to drive value with the latest technology, and to create experiences that wow audiences.As an expert liaison between client needs and creative experts of all descriptions, I know how to right-size program investments, and how to get maximum value from any budget. In the end, what matters is results — I enjoy getting things done, and capturing real value for my clients.ExpertiseI create data-informed, human-centered experiences for clients across a range of global industries, with specific expertise in: Defense & Aerospace Healthcare & Biosciences Technology & InnovationApproachI discern client opportunities, envision right-sized solutions, and bring the right resources together to drive value for my clients by: Becoming a brand steward who deeply understands client goals and challenges. Studying the marketplace to create a shared marketing vision. Gathering talent and leading creation of cross-platform solutions for each opportunity. Managing change and troubleshooting as a liaison between clients and creatives. Managing creative resources to exceed expectations and drive measurable results. Analyzing results data and project learnings for continuous marketing improvement.Qualities Service-oriented client champion Creative leader and active listener Continuous learner and change-embracer Creative thinker and all-around problem-solver Relationship builder and tireless cheerleaderProgramsI’ve led teams in the creation of experiential marketing programs — from in-person to online engagement — for global clients including Stryker, Thermo Fisher, Reebok, Gillette, and General Dynamics, including: Award-winning Exhibits, Cusotmer Centers and Experiences Virtual exhibit experiences and live online events Touchscreen applications, microsites and websites“I’m a lifelong learner. I can’t be an expert in all things — but I’ve learned to surround myself with experts, and listen to learn what matters. I love forging a shared vision with clients and creatives of all kinds, then blazing the trail that leads to truly excellent results.” — Mark Cooper