Mark Coveney
Performance Director at Omd
Based in Sydney, Australia
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Seniority
Director
Department
Advertising & Marketing
Location
Sydney
Industry
Advertising Services
Company size
4.1K
Contact information
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m•••••••@omd.com
Phone
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Background
About Mark Coveney
I build and scale AI-enabled performance engines. With 13+ years across digital media, I operate at the intersection of advanced ad tech, automation and commercial strategy, transforming paid media from channel execution into accountable business impact.My focus is simple:• Embed AI and machine learning into real-world optimisation• Design experimentation and incrementality frameworks that prove value• Align media investment to measurable commercial outcomesI’m particularly interested in where performance, automation and measurement converge, and how AI will redefine what effective media leadership looks like over the next decade.Performance isn’t just optimisation. It’s scalable, measurable impact.
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