Mark Critchley

Background

About Mark Critchley

With over 15 years of experience in the consumer healthcare industry, I am passionate about creating, manufacturing, and launching innovative products that improve people's lives. As the CEO of Handsome Healthcare, a company I founded in 2012, I lead a team of talented professionals who share my vision of delivering high-quality, affordable, and accessible healthcare solutions. I have a strong background in business and marketing strategy, general management, product innovation, marketing communications, brand alignment, and brand measurement, which I leverage to drive growth, customer loyalty, and competitive advantage. Prior to founding Handsome, I held senior marketing roles at John West Foods and SSL International, where I was responsible for managing and developing a diverse range of brands across sexual wellbeing, footcare, footwear, household, and OTC categories. I successfully implemented strategic marketing plans, campaigns, and initiatives that increased brand awareness, market share, and profitability. I also established and maintained effective relationships with key stakeholders, partners, and suppliers, and ensured compliance with relevant regulations and standards. Some of the skills that I used and developed in these roles include marketing communications, brand alignment, brand measurement, shopper marketing, category marketing, and health promotion.