Mark de Heus

Background

About Mark de Heus

Get rid of the cut and paste department — marketing belongs at the drawing board.” As a curious and committed strategic marketer, I believe growth starts with authenticity and a true focus on the customer. Stop selling, start helping is more than a phrase — it’s the principle that guides how I work with clients, colleagues, and partners. My strength lies in strategic marketing: helping organizations create and execute effective go-to-market strategies, inbound campaigns, and growth initiatives that connect commercial goals with customer needs. Clients value my ability to translate ambition into actionable plans that deliver measurable results. Since joining Webs in 2019, I’ve progressed from HubSpot Growth Consultant into Principal Consultant and, more recently, into leadership roles across multiple domains. Today, I combine three perspectives: • Strategic advisor – guiding organizations in aligning their business goals with HubSpot and building effective GTM and inbound strategies. • Team leader – enabling consultants, specialists, and project managers to deliver successful CRM-driven transformations and creating business impact. • Service builder – shaping scalable propositions and service models that create long-term customer value. My drive is simple: to make a difference, inspire others, and leave something meaningful behind — whether through strategy, execution, or building the teams that make it possible. Areas of expertise: • Strategic marketing & go-to-market strategies • Inbound marketing & campaign design • CRM-driven growth & HubSpot consulting • Customer experience & change management Curious how strategic marketing combined with HubSpot can unlock growth for your organization? Let’s connect and start the conversation. 06 205 166 32 mark@webs.nl