Mark Devito

Background

About Mark Devito

Mark leads SKDK Brand Strategy with his nearly 30 years experience in engaging industry leaders, change-makers, and visionaries with strategic creative thinking that makes a difference and builds brands. From Presidential campaigns to global brand strategies, Mark connects with clients driven by mission to align their brands, organizational goals, and audiences to take them to the next level. Previously, Mark led Yes & as Chief Strategy Officer & Beyond Definition as President & Partner relaunching Bates Creative as Beyond Definition, leading the agency’s expansion to drive strategic partnerships for organizations built for impact including associations, government, corporate mission, foundations, and nonprofits. Mark has led creative brand-centric campaigns and creative media strategies for The American Marketing Association, National Association of Convenient Stores, Robert Wood Johnson Foundation.ORG, NOAA, Booz Allen Hamilton, Intermodal Association of North America, Airlines for America, McDonalds, Coca-Cola, Microsoft, Royal Dutch Shell, Intel, and FedEx, to name a few. Mark continues to nurture a network of colleagues and clients around the world who entrust him to craft and articulate their most important foundation, their brand story. Prior to joining Bates Creative in 2017, Mark launched a branding agency in Washington, D.C, The Gigawatt Group, and served as Sr. Creative Director at WPP global advertising firm, Proof Integrated Communications, based in NYC and Washington, D.C. He is also a three-time Emmy-award winning writer, producer. editor and director for programming featured on TechTV, A&E, PBS, National Geographic, Discovery, and ZDTV among others. Because of his diverse knowledge in brand positioning and advertising strategy, Mark is a sought-after speaker from conferences to classrooms. His transparency is a refreshing reminder to audiences that there’s always a way to overcome boundaries. He has inspired audiences at Sustainable Brands, the Mid-Atlantic Marketing Summit, DigitalNow, AM & P360 and IC Summits to take their brands beyond where they thought possible. Mark has sat on the Board of Directors for the American Marketing Association and has taught coursework at American University, San Francisco State University and Towson.