Mark Dwyer

Background

About Mark Dwyer

About Hi, it’s Mark. I’m a founder/partner at Operative Brand Consulting. Our services span Insight, Strategy, Experience and Activation. We help organizations across a range of industries get ready and stay ready for the future. Our clients come to us for all kinds of reasons, but they tend to describe their experiences with us in similar ways. Here are some of the themes that frequently crop up: 1. “Work of the highest quality.” None of us at Operative can go home feeling good about the work unless we’ve considered the issue and solutions from every angle. That includes coming up with a few angles that are completely unexpected. “It’s the partnership.” We all talk about being good partners to our clients, and that’s as it should be. We probably score higher here because partnership simply comes naturally to us. “Their experience is rare in Canada.” This is true. Combined, my partners and I have 35 years of global branding experience with Interbrand. After Interbrand Canada closed, there was no truly global brand consultant left other than Operative. We are essentially the Interbrand Canada reformed team with a cooler name. “We get global brand consultancy quality deliverables for considerably less.” This is true. We are a premium brand, and we scope accordingly. But because we’re lighter on our feet than the big global brand consultancies, we can do just fine with smaller fees. “I now see the difference between what you and my advertising agency does.” My background includes many years in advertising agencies writing copy, directing creative teams and developing strategies. I know from first-hand experience that there is a significant difference between these worlds.