Mark Edwards

Background

About Mark Edwards

I specialise in driving growth and retention across complex, multi-market client portfolios, translating business challenges into measurable outcomes through insight-led engagement, team enablement, and platform optimisation. With over a decade of experience spanning CX platforms, political intelligence, market research, and communications tech, I’m most often brought in to lead strategic client portfolios, scale account management operations, and drive customer-first change programmes within SaaS organisations. My work spans a diverse range of industries including Financial Services, Telecoms, Retail, Pharma, Education, and the Public Sector, guiding major accounts through platform rollouts, customer journey design, data-driven expansion strategies, and change leadership. I love delivering value that goes beyond satisfaction, through structured governance, proactive stakeholder engagement, and a strong focus on retention, renewal, and expansion. Whether building new frameworks, embedding consultants into client teams, or managing a $7M global portfolios. I've always been driven by a natural curiosity and the belief that great client outcomes start with understanding. Accredited and qualified in programme leadership, client advocacy, and consultative solution selling, I bring a balance of strategic insight and operational delivery, creating repeatable success at scale, while staying focused on what matters most. Today, I work across sectors helping SaaS, research, and insights-driven businesses build deeper, more valuable client relationships. Key markets of focus have included UK and Europe, USA, Canada and Latin America, Asia Pacific, the Middle East, and Africa. During my work in these varied markets and I have been fortunate to collaborate with brands including Barclays, LV, Medtronic, Boehringer Ingelheim, AstraZeneca, Coca-Cola, Audi, BMW, Toluna, Kantar Insights, GMO Research & AI, Rakuten, British Bankers Association and a host of Central and Local Government entities.