Mark Elliott

Background

About Mark Elliott

Marketing and business development executive with extensive success driving revenue growth, margin enhancement, market share, and customer satisfaction in regional and national healthcare and food services industries. Senior market strategist leveraging demand trend knowledge and sophisticated 3-tier marketing approach to drive customer awareness and brand expansion for ongoing competitive advantage. Expert in creative, operational, and financial sides of marketing. Restructures organizations to support sustainable growth and profit, rigorously reviews expenditure to ensure optimum marketing spend ROI.Team builder and motivator who selects right talent, develops employee capabilities, and implements effective incentive plans to gain maximum engagement, productivity, and retention. Outstanding communicator with wide experience in brand development/management, public relations, and customer-appealing graphics and design. Knows e-commerce, social media, and traditional tv, radio, print, and billboard advertising. Selected Achievements:• Developed disruptive marketing approach and distribution models for national food supply client with innovative hotel-based kiosk/vending machine delivery, and new health-focused meals line of products for senior market.• Built market-leading Hot Stuff Pizza brand and expanded into convenience store market with 1,500 franchises nationwide.• Created effective 3-tier marketing model to drive healthcare brand awareness beyond conventional healthcare marketing strategy, supporting major service expansion.• Led creation of communication plan and rollout strategies capturing $400 Million donation to Sanford Health Foundation.• Developed marketing strategies and led rebranding for new, nationally recognized Sanford Children's Hospital with 60 beds and 15 medical specialties.• Grew food services brand from $0 to $100M and led planning and negotiation of sale to strategic investment group.