Mark Ellis

Background

About Mark Ellis

A results-driven professional committed to achieving impactful outcomes through in-depth analysis to drive growth and optimise online sales through data-driven strategies and performance marketing. With a strong background in Ecommerce platform management, having successfully managed and scaled businesses on platforms such as Shopify, Amazon, and custom-built websites, ensuring seamless operations and an enhanced customer experience. A key area of focus is performance marketing, with experience in managing paid media campaigns using tools like Google Ads, Google Analytics, Merchant Center, Amazon Advertising and Meta Ads. Consistently improving ROI, increasing traffic, and boosting conversion rates via targeted campaigns and ongoing optimisation. In addition to paid media, analyzing data to identify trends and make informed decisions has been key to enhancing sales performance and customer retention. From optimising product listings to refining user journeys, proved through a strong track record of delivering measurable results and increasing revenue. Passionate about leveraging technology, analytics, and customer insights to create personalised, seamless shopping experiences, I have worked collaboratively with cross-functional teams in marketing, operations, and fulfilment to align digital strategies with broader business goals and drive sustainable growth. With a focus on continuous improvement and long-term success, I am always exploring new ways to innovate and enhance Ecommerce performance.