Mark Exley

Background

About Mark Exley

Business Development Director | Sales & Product Innovation Leader A dynamic and results-driven professional with over 30 years of expertise in sales, marketing, and product development. Combining entrepreneurial vision with a hands-on approach, I drive the creation of innovative products, bespoke solutions, and strategic business growth. As Business Development Director, I lead both product development and sales, ensuring a seamless connection between innovation and market strategy. I oversee product design and sales operations, driving revenue through distribution networks, channel partners, and direct-to-customer sales. A key achievement in my career is the development and commercialisation of LapSafe®’s market-leading smart locker solutions. Designed to streamline asset management, enhance security, and improve user experience, these solutions are distinguished by their advanced features and practical benefits. These cutting-edge products integrate intelligent software with robust hardware, providing invaluable solutions for sectors such as education and corporate environments, where efficient asset management and security are critical. I collaborate closely with in-house and subcontracted teams across disciplines such as sheet metal, timber, laminates, electronics, software, and app development, ensuring projects move seamlessly from concept to market. At the same time, I drive high-performance sales strategies, structuring teams, implementing commission schemes, and establishing clear reporting frameworks. My focus remains on building and sustaining strong sales channels while aligning product innovation with commercial objectives to ensure long-term business growth and market leadership.