Mark Greenfield

Background

About Mark Greenfield

Mark Greenfield is a highly regarded, influential member of the higher education web community. He is an accomplished speaker who frequently presents at a wide range of higher education conferences and meetings where his thought provoking commentary on the impact of emerging technology on college campuses challenges audiences to rethink their basic assumptions about web communications. Mark has worked at the University at Buffalo for 35 years. He has been a full time web professional for the past 25 years, currently serving as UB's Web Accessibility Officer. He began his career at UB as a supervisor for Instructional Technology Services where he played a significant role in integrating technology into the classroom. Mark has also served as a visiting instructor in UB’s former School of Informatics where he taught a graduate level course in web accessibility. His research interests include emerging technologies, the social web, the mobile web, the Millennial Generation and their use of technology, and the impact of globalization and technology on the academy. Mark has been providing consulting services on all things web for 25 years to a wide variety of clients, primarily in higher education. He assists organizations in developing strategies that leverage the full potential of emerging web technologies. Mark has a unique combination of understanding both the business of higher education and the web and technology. He specializes in web accessibility, strategic planning, and web governance and management. Mark is a former board member of the Higher Education Web Professionals Association and was the Conference Chair for the 2013 HighEdWeb Annual Conference. Specialties: web accessibility, higher education web governance and management, web and digital strategy, social media, web standards, usability, user centered design, emerging technologies