Mark Heuchan

Background

About Mark Heuchan

An experienced, accomplished and passionate Revenue Management practitioner, with experience in the International Air Transport, Airport parking, UK Bus, Rail and Hospitality markets, and with a variety of sectors from working for leading Revenue Management Vendors. Recently (2019 to 2021) contracting has been as a Solution Consultant/Subject Matter Expert for two leading Airport Parking Revenue Management solution providers, for Luton Airport and the Swedish Airports Authority as an interim Revenue Management consultant, and for Hull Trains as acting Revenue and Pricing Manager. 2020 Certification in Prince2 and Agile Project Management. Formerly managing £4m of Revenue for Customer Parking at London City airport, driving revenue and occupancy through dynamic pricing initiatives. Responsible for all pricing and distribution, and operational management. Previously held similar role as Commercial Lead at easybus, and helped National Express improve their profitability through implementing a JDA Revenue Management solution. As a Senior Consultant in Pricing and Revenue Management at JDA Software, I participated in successful deliveries to the Air Cargo, Tour and Rail Sectors, most recently working as Solutions Consultant on Airline Revenue Management projects with responsible for all aspects of client training, support, requirements gathering, data issues, customization, documentation and reporting. Solutions delivered include demand forecasting, price optimization, overbooking, cost modeling, reporting and alerting. Prior responsibility at JDA was for Release and Test Management across Pricing and RM, owning the content, schedule, testing and documentation of releases, with extensive client liaison. Formerly an Assistant Director at IATA, I led the rewrite of all forecasts following 9/11. Prior to joining IATA I was in the forefront of passenger and cargo revenue management development at British Airways.