Mark Holguin

Background

About Mark Holguin

Experienced Senior Executive in Wine & Spirits/Hospitality Industries, managing multiple offices/properties throughout the Asia region, including Japan, Hong Kong, China and Singapore. Roles: Country Manager Japan Country Manager Hong Kong/China Regional Managing Director APAC Key responsibilities- Grow into developing markets - Drive business growth - Develop business plans - Search for new business opportunities - Search for new distribution partners - Analyze sales data and key KPIs through benchmarking - Maximize brand recognition and client growth in local markets - Drive awareness of the global brand Destination Management Company Mark revived EXO Travel Japan from a slow-growth struggling business, turning it into the highest revenue earning business within the EXO group in 3 short years. The business model was well-defined and robust, so he spent his time in organizational development, revamping roles and teams, and pushing sales activities to develop a more aggressive sales mentality. In 2019, he also launched a new venture, EXO Adventure and quickly garnered top adventure clients, while also launching the Sustainability program and receiving Travelife certification as a sustainable travel agent, a first in Japan. Private Clients Our focus has been the development of a private client account base, who collects fine wines for pleasure and investment. BBR offers a full range of services: procurement (EP and brokered), storage and management (in the UK), to online brokerage (BBX), sales of stocks andr shipping to the client's residence. Wholesale Service Providing fine wine and value wines to restaurants, bars, hotels and private clubs. All wines have been hand selected by BBR's Masters of Wines at a variety of price points. The BBR selection process is one of the most stringent in the market and assures our clients the Best-in-Class with every selection they make. Wine Education BBR has been delivering Wine Education to the consumer and trade for years, delivery proprietary curriculum and experiences, as well as WSET education. And now as a Principal Supporter of the Institute of Masters of Wine. Private Club Management & Marketing Luxury Events (private jets, autos, yachts, jewelry, real estate, fine wines & spirits) Bespoke events Partnerships Brand Architecture Development Brand Value Proposition Development Internal Branding Sales Management: MBO Setting Sales Force Automation implementation Strategic Planning Revenue Management: RM Strategy Development