Mark Jacobson

Background

About Mark Jacobson

Mark is a fundraising agency veteran that has initiated, strategized, consulted, managed, analyzed, and executed creative and program management for over 800 successful integrated channel direct response fundraising programs for 170+ different non-profit organizations nationwide. Clients served include regional and national healthcare and medical/health-related, social services, membership organizations and associations, environmental, higher education, cultural, historical, preservation, animal welfare, and religious organizations. Functional specialties have included advanced analytics leading to reactive strategic planning, creative (program concept, copy writing, direct mail package design, email and digital strategy and creative), advanced segmentation, and managing CRMs for donor migration to Mid-Level, Major and Planned Gift fundraising. Mr. Jacobson has been a featured speaker on direct mail fundraising and annual giving - at state, regional and national fundraising trade shows - including the national Association for Healthcare Philanthropy and many of its regional affiliates, Association of Fundraising Professionals and the Center for Non-Profit Success. For many years, he also presented a series of over twenty-five (25) full day, advanced sessions in direct response fundraising, attended by over 600 non-profit development officers in over twenty major cities across the US. Specialties: Business development and relationship management; executing, diagnosing and responding strategically to client program performance metrics. Building cross-pollinated and integrated multi media campaigns to achieve fundraising goals. Managing client and agency teams to implement, execute and analyze results of fundraising programs.