Mark Jarman

Background

About Mark Jarman

Highly experienced Marketing Director, passionate about driving global and local brand growth with an exceptional track record of delivering on penetration, share, revenue, and profit metrics on the world’s leading global and local consumer goods brands. Key strengths: development of highly differentiated, insight-driven strategies, executed with world class creative flair and excellence; leading high performing brand teams to work brilliantly cross-functionally with an entrepreneurial spirit and collaborative approach, delivering category leading performance. Driven by a personal purpose to create amazing brand and personal legacies through authentic leadership values with ‘one team’ mentality where we all enjoy working together, supporting each other to be the best we can be. Key skills- Inspirational Vision & drive to succeed- Leadership – people champion, empowering, supporting, nurturing talent to fulfil potential- Team, cross-functional and agency leadership- Stakeholder management & interpersonal skills - Strong strategic thinking - expert in building portfolio and brand strategies - Distinctive, engaging positioning development - Identifying powerful trends & insights - Creative effectiveness/efficiency - Omni-channel marketing - Media connections planning - Communications, Sponsorship - In-culture partnerships, PR - Digital, social & e-commerce - Innovation strategy & NPD pipeline development - Growing Strategic Relationships and Partnerships - Shopper marketing - category & channel strategy - Consumer & Shopper proposition development - Strong commercial acumen - Revenue Growth Management partnership - Value Creation - margin, mix, price, promotions - Return on Investment optimisation - Performance S & OP management - Full budget / P&L accountability - Building high-performing trusting relationships with positive energy and authentic values