Mark Kaufmann

Background

About Mark Kaufmann

I don't chase search trends. I master how search and customer psychology evolve together - not just on Google, but wherever they're searching. I'm an organized and very positive-minded team leader and strategic operations manager, with extensive experience building and managing large-scale inbound and outbound campaigns, SEO strategy, and multi-location marketing efforts. Expert in customer psychology & engagement - highly skilled at audience profiling and messaging, and shaping USPs and branding to match intent. As a leader, a critical thinker, and a truly ferocious problem solver, I've been instrumental in the company's success, overseeing every aspect of marketing and SEO strategies and execution, creating a collaborative environment that encourages new ideas and cross-department cooperation. Achievements include launching highly successful national SEO/Marketing campaigns, developing structured, repeatable processes for efficiency, optimizing team resources to drive results, and guiding the team to consistently exceed performance expectations for all clients. A hands-on approach to management lets the department stay at the forefront of marketing best practices, enjoy their work, and continuously grow our client portfolio. Highly knowledgeable SEO specialist and operations leader with 11+ years of experience creating and implementing long-term organic SEO campaigns and technical optimization efforts. Intimately familiar with Google's search algorithm, and all current SEO best practices and trends, including Helpful Content, E-E-A-T SEO, and the intersection of AI and Search. Highly experienced with national, national-to-local, and hyper-local SEO. Adept and versatile writer with 14 years of experience devising content strategy and creating/editing copy for a wide array of online publications. Skilled in both creative and technical composition, with the flexibility and background to write compellingly in many subject areas. Proficient with all Google marketing and reporting products, Google Analytics & Search Console, Looker Studio, SEO analysis tools (Ahrefs, SEMrush, ScreamingFrog), WordPress, and all major social media platforms.