Verified recordManufacturing

Mark Lawinger

Senior Product Line Manager, Flushometers & Fixtures at Sloan

Based in Glen Ellyn, United States

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Seniority

Manager

Department

Other

Location

Glen Ellyn

Industry

Manufacturing

Company size

605

Contact information

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Email

1 credit

m•••••••@sloan.com

Phone

5 credits

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Background

About Mark Lawinger

Marketing Professional with broad experience in consumer goods and industrial products sold through independent distributors, wholesalers and representative agencies. Expertise in strategic market planning, customer segmentation, product innovation and new product launch. Excellent understanding of business to business (B2B) sales model and creating strategies and supporting tactics that pinpoint customer demand and maximize sales. Sales management experience and mechanical engineering degree complement marketing strengths and facilitate collaboration. Outstanding communication and presentation skills. BSME undergraduate and MBA in marketing. Specialties: Strategic market planning, product development, customer segmentation, product positioning, pricing analysis, identifying voice of the customer (VOC) and competitive analysis.

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