Mark McDonald

Background

About Mark McDonald

I help companies extend or transform their digital presence. I am a Product Director that is comfortable leading multiple disciplines to deliver vibrant digital product solutions that transform organizations. Every great experience involves people, and we get in our own way of success. We have different skills, backgrounds, experiences and motivations that always collide in random ways. I build teams that work together to overcome these challenges to achieve our goals in the digital horizon. Digital Architecture, Agile Development, eCommerce, CRM, Content Strategy, Analytics, User Experience, Customer Behavior and Research, Social Media, and Digital Marketing: I understand what makes each of these platforms unique and how to bring them together. To be successful we must be agile, and quick and nimble. In the clock that measures success agile is working small, deployment on demand, two week sprints or less, automated testing, and feature toggle. I help create the best practices where agile can thrive. Finally, I know how to manage a budget. With any complex initiative there are going to be surprises that lead to changes in cost. It cannot be avoided. So the next best thing is to be able to forecast with high accuracy and provide stakeholders with the insight to make decisions as early in the budget cycle as possible. I can forecast the financial performance of digital programs to provide insight from the earliest stages of a program.