Mark McGarry

Background

About Mark McGarry

I’m a global brand and product executive, growth strategist, and cultural marketer with 20+ years of experience leading innovation and driving impact for iconic and emerging brands across sportswear, action sports, and wellness. My passion lives at the intersection of performance, culture, and purpose—and I’ve built a career scaling brands that move people. Career Highlights: Led Nike’s first successful brand entry into the action sports category Owned $1.3B in footwear revenue accountability at Puma Drove 94% average annual growth in the first four years at York Athletics MFG Increased lifestyle footwear revenue by 53% as VP of Footwear at Puma Achieved industry-leading 50% gross profit margin across key footwear categories at Puma In the past year, I’ve expanded my leadership toolkit as a certified mindset & career coach at Boston University’s Questrom School of Business—working with MBA students, entrepreneurs, and executives to navigate high-stakes transitions, clarify purpose, and build resilience. This chapter has deepened my ability to lead teams, mentor talent, and drive performance in dynamic business environments. Above all, I’m a people-first strategist who energizes cross-functional teams, drives consistent results through collaboration, and brings clarity and heart to every challenge. Whether I’m launching new categories, driving product and marketing strategy, or coaching the next generation of leaders, I’m passionate about work that creates momentum, builds community, and shapes culture. Brands & Partners: Nike • Hoka • Tracksmith • Cotopaxi • Bodega • Reebok • Janji • Alps & Meters • Puma • New Balance • Adidas • Moolah Kicks • Norton Motorcycles • Usain Bolt • Shaun White • Walt 'Clyde' Frasier • Alexander McQueen • MTV • Ferrari • Ducati • Mercedes • Mini Cooper • Hasbro • Undefeated • Kith • Rhone • Sneaker Freaker • Foot Locker • Warner Bros. Skills: Architecting Meaningful Brands Value Proposition • Positioning Strategy • OmniChannel Strategy • Strategic Partnerships • Campaign & Content Creation • Digital & E-Commerce Activation • KPI Tracking Creating Product Categories Product Strategy • Brand Energy Collaborations • Product Management • Forecasting & Planning • Merchandising • Margin KPI Management • GTM Strategy Building & Growing Companies Vision & Strategic Planning • Capital Fundraising • P&L Performance Management • Revenue Optimization Leading High-Performing Teams Attracting & Mentoring Talent • Culture Scaling & Growth • Board Management • Certified Mindset & Resiliency Coach