Mark Middleton
Co-founder at Brilliance
Based in Portland, United States
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Seniority
C-Team
Department
General Business & Management
Location
Portland
Industry
Technology, Information and Internet
Company size
8
Contact information
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m•••••••@brilliancenw.com
Phone
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Background
About Mark Middleton
Digital Marketing Leader | Technical Innovation Meets Strategic Brand Growth Results-driven marketing communications professional specializing in data-driven strategy and performance optimization for CPG brands, educational institutions, and emerging companies. Unique combination of deep technical expertise and creative marketing vision enables breakthrough campaign performance and measurable ROI growth. Core Expertise: Social Media Strategy & Campaign Management across Instagram, TikTok, Facebook, YouTube, Pinterest Advanced Marketing Analytics & Performance Optimization (GA4, Looker Studio, custom dashboards) Influencer Marketing Program Development & UGC Creator Management - CPG Brand Marketing & Natural Foods Industry Specialization - Team Leadership & Cross-Functional Marketing Communications - Technical Implementation of Marketing Systems & Automation Technical-Marketing Advantage: My foundation in complex technical systems allows me to dive deeper into analytics, build sophisticated tracking mechanisms, and identify optimization opportunities others miss. This technical fluency combined with creative strategy development has consistently delivered exceptional campaign performance across multiple industries. Recent Impact: Co-founder of a performance-focused digital marketing agency. Recent achievements include developing acquisition strategies that reduced cost-per-conversion by over 95% while scaling reach, creating comprehensive analytics dashboards that guide both strategic planning and tactical execution, and building marketing systems that have generated millions in trackable revenue growth. Leadership Philosophy: Built on principles developed during military service as a Nuclear Reactor Operator - precision, continuous improvement, and empowering teams through clear systems and measurable goals.
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