Mark Pandaraoan

Background

About Mark Pandaraoan

Experienced AdTech & Data Consultant with 10+ years helping global enterprise brands unlock the value of their media and data to drive measurable customer acquisition, retention, and revenue growth. I specialise in:+ Enterprise Client Leadership – managing multi-million-pound accounts, delivering strategic media and data consulting, and building trusted C-level relationships.+ Digital Transformation & Data Consulting – advising on data governance, operational workflow optimisation, and the integration of advanced marketing platforms and automation solutions.+ AdTech & Media Strategy – expertise in programmatic advertising, Google Marketing Platform, media planning & buying, and campaign optimisation.+ Customer Success & Business Growth – driving adoption, upsell, and retention across EMEA and Northern Europe, with a proven track record of revenue expansion.+ Sustainability & Innovation – currently supporting brands and agencies on building more sustainable advertising practices, incorporating emerging technologies such as AI. Known for combining strategic vision with hands-on execution, I bring a consultative approach that bridges the gap between technology, data, and media — enabling brands to accelerate digital maturity and achieve long-term growth.