Mark Rossi

Background

About Mark Rossi

I am a passionate beer industry professional with a track record of driving growth, optimizing market share, and delivering exceptional customer experiences in a competitive landscape. As the Manager of Key Accounts and the Prairies Sales Region at Red Truck Beer Company, I lead initiatives that have consistently increased provincial Beer and RTD (ready-to-drink) volumes while providing strategic insights to some of Western Canada's largest liquor licensees. With a diverse background in sales, marketing, and communications, I have contributed to the success of great organizations, including Labatt Breweries, Parks Canada, Community Futures, and Acera Insurance. I hold a Bachelor’s degree in Management from UBC, combining academic knowledge with hands-on learnings to drive measurable outcomes. As part of a small group of Canadian beer professionals who hold the Certified Cicerone® designation, I bring advanced beer knowledge and a deep understanding of the craft to my work. My approach is collaborative, results-driven, and fueled by a genuine passion for the craft beer industry. Lets connect!