Mark Senak

Background

About Mark Senak

Public relations, public affairs and the art of communications have been my focus my entire career. Trained as a lawyer, I believe that communications and messaging should be evidence-based - meaning one should always be building a convincing case. I have helped major brands and small medical societies deal with complex issues, manage daunting crises and build proactive strategic communications plans spanning a range of need - from branding to messaging to social media to playing on the field of public policy to managing a public health issue. My work in public affairs began as a matter of necessity during the earliest years of the AIDS epidemic as a young lawyer representing people with AIDS. After spending many years in the non-profit sector, I began working for a large communications firm providing an array of public affairs and public relations services primarily in healthcare for a broad range of clients including foundations, medical providers, medical societies, patient organizations, pharmaceutical and biotech companies and non-governmental agencies working on global public health issues. I have a particular expertise with the workings of the Food and Drug Administration and for the past twelve years have authored a blog on that topic called Eye on FDA and accompanying twitter feed @eyeonfda that is followed by industry and media alike. Specialties: Public affairs, public relations, crisis communications, strategic planning and messaging, media training and facilitation. I am also a good writer, having written three books, several magazine and newspaper articles and op-eds as well as in-depth communications plans and white papers.