Mark Shipley

Background

About Mark Shipley

Throughout my 25+ year career in brand development, I have played a leading role in discovering and implementing brand building programs for a number of hospital systems and large physician practices. A co-founder and President at Smith & Jones, my responsibilities include overseeing all strategic and creative decision-making and helping our clients tell their stories in owned and digital media. My firm, Smith & Jones, has won Best of Show in the Healthcare Advertising Awards, as well as been recognized by The Aster Awards, the American Marketing Association, One Club, New York Festivals, and The London International Awards. I currently serve on the Board of Directors for the Albany chapter of Entrepreneur's Organization, Troy 20:20 and YMCA Camp Chingachgook, am Past-president of the American Marketing Association of New York's Capital Region, and a board alumnus for The Eddy (the long-term division of Saint Peter's Health Partnership), The Arts Center of the Capital Region, Beginnings Day Care Centers and The Hunger Action Network. I have been a guest lecturer at Rensselaer Polytechnic Institute's Lally School of Management, the Executive MBA program at The University at Albany, studied psychology, sociology and communications at UC/Boulder, advertising at FIT and advertising copywriting at the School of Visual Arts. Specialties: Hospital marketing, advertising & brand building Strategic brand storytelling Owned media development Internal brand alignment