Mark Soder

Background

About Mark Soder

Focused, self-motivated, innovative, and determined sports marketing business professional with over twenty-years of extensive property, agency, and brand experience having worked in professional football for the NFL league office, CFL league office, Cleveland Browns, and the San Diego Chargers. Currently leads RBC's Golf platform, managing all media, marketing, activations, hospitality, executions, budget management and creative development needs, which is RBC's single largest concentrated advertising/media spend. Includes title sponsorship of two PGA TOUR tournaments, a roster of PGA & LPGA TOUR brand ambassadors as well as partnerships with the PGA of America, Golf Canada and PGA of Canada. Was a George Brown 5-To-Watch Nominee (2021), an award that recognizes sports business professionals who have demonstrated significant success during their early to mid-careers and are poised to become the next generation of industry leaders. In 2012, was named a Partnership Activation ‘Rising Star’: an initiative that honours young professionals aged 30 and under who are making an impact in the sports industry early on in their career. An active alumnus within my Alma Maters: Ohio University, Laurentian University and Lakefield College School: serving as a mentor, advisory board member, guest speaker, project lead, committee member. Earned a Bachelor of Commerce degree (majoring in Sports Administration (SPAD)) from Laurentian University, where I was elected Treasurer of the Student Council. Also hold a Master of Business Administration degree and a Master of Sports Administration degree from Ohio University where I was elected MBA Class President.