Mark Solana

Background

About Mark Solana

PROFESSIONAL SUMMARY Mark is co-owner, CFO and a full-time licensed Realtor for Team Whitesell at Keller Whitesell Realty Atlantic Partners St. Augustine. Mark began his career with KW in 2015 after 20+ years in multiple corporate leadership roles spanning both accounting and marketing functions. In 2017, he became the launching Team Leader of the new KW St. Augustine Market Center. After successfully launching and growing KW St. Augustine market center, Mark returned to his role with Team Whitesell in 2020. Mark has a degree in accounting and has been teaching agents P&L classes since 2015. Mark’s background includes working for Fortune 500 companies in the energy and telecommunications industries spanning both the business-to-business and consumer environments. He possesses a diversified background in leading and integrating traditional offline, digital/online, social media, direct response/direct mail, advertising, branding and communication marketing strategies in driving customer and prospect engagement. Specialties: AREAS OF EXPERTISE - Executive Leadership & Resource Management - Sales Leadership & Strong Negotiation Tactics - Strategic Marketing Planning & Decision-making - Forecasting, Budgeting and P&L Management - Profitability & ROI Analysis - Business Process Analysis & Standardization - Leading, Developing & Motivating Teams - Value Proposition & Message Development - Brand Management & Positioning - Customer Segmentation, Profiling & Modeling - Integrated Marketing Campaign Development - Lead/Demand Generation, Direct Marketing, Direct Response