Mark Sorkin

Background

About Mark Sorkin

2006 to present Ecommerce Marketing, Database Marketing & Web Analytics Over 9 years experience in internet/web marketing strategy and analytics. Design and implement marketing databases to support marketing programs. Use data and analytics to drive data driven decisions to grow sales. Implement constantly changing marketing efforts based on data analysis. 2002 - 2006 E-commerce Marketing & Analytics Over 4 years experience in internet/web marketing strategry and analytics. The analysis performed included on-line sales and traffic, performance of site content, multi-channel influence and marketing performance. Major accomplishments include the design, creation and implementation of a new on-line reporting and analysis system for Sears.com, Kmart.com, Quill.com and Medicalartspress.com. 1998 - 2002 Catalog Marketing 4 years experience doing catalog marketing strategy, catalog circulation strategy, catalog contact strategy, predictive modeling, statistical applications, financial planning and financial projections in the catalog industry. 1982 - 1998 Market Research 16 years experience in market research doing research design, questionnaire design, development of statistical approaches, research analysis, statistical programming, multi-project and task management. Specialties: Marketing Strategy, Web Analytics, IT System Design, Project Management, Database Management, CRM and Programming Web Analytic Programs: Omniture, Coremetrics Programming Languages: SQL, Queryman, SAS, SPSS, Access