Mark Stratford
Group Product Director at Appello Uk
Based in Devizes, United Kingdom
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Seniority
Director
Department
Sales & Business Development
Location
Devizes
Industry
Appliances; Electrical; and Electronics Manufacturing
Company size
215
Contact information
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m•••••••@appello.co.uk
Phone
5 credits+44 ••• •••• ••••
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Background
About Mark Stratford
I am a results-driven technologist with a proven track record of delivering innovative SaaS solutions within the healthcare sector. Expertise in both hardware and SaaS software, telehealth and social care environments. Passionate about leveraging technology to improve peoples lives and drive operational efficiency. As a seasoned professional with years of experience in private equity-backed businesses and a successful exit under my belt, I bring a unique blend of technical expertise and strategic insight. With a background as a qualified electronics engineer and deep expertise in SaaS, I’ve managed multi-million-pound global software budgets, developed and delivered innovative solutions, and led the integration of AI and machine learning into platforms to drive measurable results. I pride myself on building strong, open relationships with colleagues, clients, and stakeholders. This enables me to truly understand what's going on in a business and make informed, impactful decisions. Whether it’s closing deals with straightforward communication, aligning business objectives, or fostering long-term growth, I’m always focused on achieving sustainable success. I’m a natural problem solver and innovator, consistently developing products that meet client needs and provide a competitive advantage. By analysing performance data, addressing challenges head-on, and learning from experience, I continuously push for improvement and greater efficiency. Value Creation Driving financial growth and transformation through operational and commercial excellence Developing leadership capabilities and embedding high-performance cultures Promoting a culture of innovation, collaboration, and accountability Implementing digital SaaS and AI-driven strategies to accelerate business transformation Staying ahead of emerging trends, and assessing new technologies for example. Recognisng, hiring, mentoring, and retaining top engineering talent
Decision-makers
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